@ Millie, How else did JW president Joseph Frankly Ratherflawed live so high on the hog without close association to Alfred Heath and his family, the owners of Coca Cola? How did anyone run a sixteen cylinder Cadillac during the depression?
HQ now being short of cash and who rarely stray from their roots in terms of methodology, perhaps have had a light bulb moment and with the drinks company historical connection in mind are using product placement as the way forward for their desperate cult?
It is in my opinion that the remarkable and unexpected windfall of cash given to the Society in 1919 not only gave it the chance to continue since it was on the verge of financial collapse but thereby fostered the notion of 'divine appointment' in that year.
In GB mentality as conceived by Russell: Watchtower financial success = divine blessing.
Like Coca Cola, image and money is paramount, the product will sell as long as it is saccharine.