I think the GB needs to expand publishers' volunteer activities beyond door knocking.
GB has shifted away from door-knocking to more varied forms of witnessing and no longer counting time for publishers. What's next? My prediction is that the GB will start encouraging JWs to participate in broader community volunteer efforts: clean-up drives, food banks, senior citizen support, and other non-proselytizing activities. This move could help them gain goodwill with government agencies and the public.
Expanding volunteer activities could significantly shift how JWs are perceived by the wider community. It might also alter the internal culture, offering members new ways to fulfill their spiritual and social needs.
What do you think?
Would expanded volunteer work impact the JW identity?
Could this shift alter public perception about the organization?