The current GB is behaving like the American car makers in the 60s and early 70s. They had a notion that Americans wanted just size in their cars and that is what Ford, GM, Chrysler and others kept producing; in the meantime, Toyota, Honda, VW and others with their compact vehicles started taking a share of the market ; the rest is history.
Somehow the GB thinks that people are going to keep listening to their dreams and wild doctrines after failing time after time, enough Mahershalalhashbaz.