......endeavored to create an image of the organization which they are a identifying part of.
When you think about this religious organization and most its social ideological expressions are expressed through lying.
Its doctrines are lies and not supported by the bible.
The leaders intentionally twisted doctrines to enhance the proliferation of the literature the WTS published, which were a false theology through their interpretation of the bible.
The proclamation that JWS are generally good wholesome living honest people.
There is constant endeavor by the people involved to hold up a pretentious veil of honest righteousness identifying the organization and its adherent followers.