How about newspaper, magazine, billboards, etc. ads with different witty, provocative questions, maybe with the help of someone in advertising -- that could direct a curious one (preferably JW's & their non-JW relatives) to a web-site. Use the power of the internet in a powerful anonymous and private way. Have it designed to easily allow people to see, what we think is the greatest danger. Family breaking DA/DF, blood issues, UN, publish the secret elders manual and others.
Individual ads can easily run into a lot of money. Links could be provided to all kinds of XJW help and recovery sites like Lighthouse, etc. Even to the JW sites...can you imagine 'the world' decending on the WTS with millions of questions and comments ?
It would be very important NOT to seem like we are pointing them TO any other religion either, I would not support that. Personally, any organised religion sickens me. People can do what they want after they're out...
Do you think this could work?