By encouraging loyalty to the WT he doesn't scare away the numberous active witnesses who read his columns and send in questions.
I'd guess that this approach has let some loyal JW's with some doubts allow themselves to let their guard down just enough to read and consider his words.
But that's just my $0.02
JWs represent Jehovah better than any other religion. I am proud to be one.
Eat flames marshmallow!
Seriously, thx for posting your point of view