While the signs of their decline are clearly visible to us, the WBTS has always managed to put a spin on it that leaves most believers thinking that these changes are wonderful new ways that geniuses in New York have figured out and that these changes will benefit everyone.
When they went to the literature donations, how many JWs knew it was because of the taxation issue? How many instead thought that it was a better way to open up literature to people who might not be able to afford it? When they discontinued meals at assemblies, how many thought it was to free up kitchen staff so that they could concentrate on the program?
There's always a spin that a lot of the JWs will buy. I know my dad does.
If you ask me, they probably made a mistake with the literature on the donation basis. To avoid a book tax, they cut out how much of their business? Instead, have them charge a little extra (what? 5%? 10%?) and keep the money rolling in. Then you wouldn't lose money when a cong didn't donate enough for the literature. You wouldn't have to discontinue subscriptions which brought in guaranteed money in advance. People would know how much everything costs and pay it. Instead, their publishing business is probably down 25%? 50%? Instead of a 5 or 10% increase in costs, they lose a lot more.
As for their financial state? Running an operation that big requires lots of it, although sweatshop wages and volunteers don't hurt. In Franzs book, he said the society has lots of money that has been accumulated over the years. People donating estates, investments, etc. There are no doubt lots of KHs that still owe the society for building loans. That's steady revenue coming in.
I don't know whether they're hurting bad, or whether profits are moderately down and they're just aggresively cost-cutting. Don't know why. After all, Armageddon is just around the corner. Surely they have enough assets to last until then...