Coca Cola C2 (page 2)

El Kabong

I've been a Coke drinker for many many years. Coke just doesn't taste the same as it once did. The formula has definitely been changed. To me, it tastes more like the new coke did several years ago.

Or maybe my taste buds are just getting old.

Leolaia

I don't like the taste of Diet Coke. But I don't see the reason to buy a much more expensive C2. What I always do is mix Diet Coke and regular Coke, with 2 parts Diet with every 1 part of regular. The taste is still pretty much like regular Coke, and the carbs and high fructose corn syrup is cut down by two-thirds. I think it's cheaper that way.

Special K

Hey Thaichi

your test made me snicker..

the mixing with rum test...lol

SK

RevMalk

I'm a coke drinker and love it the way it is now.
I remember about 15 years ago, when they wanted coke to taste like pepsi and made a change. Their sales went way down, and they brought back the coke classic.
I hope they learned their lesson, and won't tamper with the original formula.

I worked for Coke when they did this. It was a publicity stunt, and it worked - They came back better, bigger and stronger.

Rev

JH

Revmalk, it was an error on their part to change the original formula that coke drinkers liked. They had to back down and bring it back...

The change to the world's best selling soft drink was heard by 81 percent of the United States population within twenty-four hours of the announcement. Within a week of the change, one thousand calls a day were flooding the company's eight hundred number (1-800-GET-COKE). Most of the callers were shocked and/or outraged, and many said that they were considering switching to Pepsi. Within six weeks, the eight hundred number was being jammed by six thousand calls a day. The company also received over forty thousand letters, which were all answered and each person got a coupon for the new Coke.

A retired Air Force officer, explained in a letter to the Coca-Cola company that he wanted to be cremated and interned in a Coke can, but now that this change had come about he was reconsidering (Pendergrast Multiple Pages). Sharlotte Donneally, a thirty-six year old anthropologist said, "I hate the new stuff" (Demott 60). Wendy Koskela, a thirty-five year old vice president of an insurance company said, "It's too sweet. It tastes like Pepsi." She also stated, "Real Coke had punch. This tastes almost like it's flat" (Demott 60). Many American consumers of Coca-Cola asked if they could have the final say.

When Pepsi heard that the Coca-Cola company was changing its secret formula they said that Pepsi tastes better and decided to take advantage of the situation. Roger Enrico, the president and CEO of Pepsi-Cola wrote a letter to every every employee within the company as well as to every major newspaper in the U.S. to declare the victory. The letter stated the following: "It gives me great pleasure to announce that after eighty-seven years of going at it eyeball to eyeball, the other guy just blinked. Coca-Cola is withdrawing its product from the marketplace, and is reformulating the blend to make Coke taste more like Pepsi...There is no question the long-term market success of Pepsi has forced this move...Maybe they finally realized what most of us have known for years, Pepsi tastes better than Coke. Well, people in trouble tend to do desperate things...and we'll have to keep our eye on them. But for now, I say, victory is sweet, and we have earned a celebration. We're going to declare a holiday on Friday. Enjoy! Best Regards, Roger Enrico President, CEO Pepsi-Cola USA (Oliver 128).

Coca-Cola officials said, "The new formula will boost Coke's share by 1 percent. That is worth 200 million dollars a year." Coca-Cola management had to decide: Do nothing or "buy the world a new Coke" (Things Go Better With Coke 14). They decided to develop the new formula. Roberto Goizueta, the president of the Coca-Cola Company stated, "The old Coke formula, with its secret flavoring ingredient, called Merchandise 7X, will stay locked in the bank vault of the Trust Company of Georgia in Atlanta, never to be used again" (Demott et. al 55). Many Coke officials were very optimistic about this change and said, "This is the most significant soft drink development in the company's history" (Demott et. al 54).

The change back to the old Coke was known as the Second Coming. Roberto Goizueta said, "Today, we have two messages to deliver to the American consumer, first, to those of you who are drinking Coca-Cola with its great new taste, our thanks...But there is a second group of consumers to whom we want to speak to today and our message to this group is simple: We have heard you" (Oliver 178). On July 10, 1985, eighty-seven days after the new Coke was introduced, the old Coke was brought back in addition to the new one. This was greatly due to dropping market share and consumer protest. The market share fell from a high of 15 percent to a low of 1.4 percent (Miller 38). Roberto Goizueta and Donald Keough took full blame for this failed product launch.

Don Keough, Coca-Cola president, said in response to the comeback, "The truth is, we are not dumb and we are not that smart" (New bottle 18). Roberto Goizueta's response was, "We have heard you"(Moore 8). This was said to be a classic marketing retreat. Coca-Cola executives admitted that they had "goofed" by taking the old Coke off the market. One old Coke loyalist said, "The company had spoiled the taste of its ninety nine year old soft drink and betrayed a national trust" (Moore 8). Ike Herbert, a Coke marketer said, "You would have thought we had invented a cure for cancer" (Pendergrast 366).

The Coca- Cola company's eight hundred number received eighteen thousand calls of gratitude. One caller said they felt as if a lost friend had returned home. The comeback of old Coke drove stock prices to the highest level in twelve years. This was said to be the only way to regain the lead on the cola wars (Classic Comeback Of An Old Champ 12).

Makena1

Haven't tried it - I am not much of a soft drink person, but will check it out.

O/T- ever see or try any of this beverage?

http://biz.yahoo.com/bw/040622/225768_1.html

Oh, yes, forgot to mention that I have picked up some of their stock (in the pink sheets at the present time)

All best,

Mak

Leolaia

Yes, it's in my local grocery store....

lazyslob

You can always try this. http://news.bbc.co.uk/2/hi/middle_east/2640259.stm

RevMalk

exactly, it was a stunt that paid off big time.

no-one makes a mistake in completely changing their formula without a motive.

Eyebrow2

Its okay...I drink only diet cola now, so it tastes sweet enough too me, but doesn't really taste like coke quality.

I would say it is only on par with RC Cola...which is just okay.

This whole low card thing is too funny...sure if has half the stinking sugar...that's the only source of carbs. It is a bit scary how everyone is jumping on the atkins approved foods and products that are sold in stores and restaurants now a days...I read his book and tried his diet before and he would be rolling in his grave if he knew what was being called atkins approved. (Didn't work for me...way too strict and not a diet for most people I think...you fall off it a wee bit and you are pretty much doomed)

I bought it for my son, and told him I may buy it once in a while instead of regular coke, but I buy a lot more gatorade and kool aid than soda. I use Splenda when I make the koolaid so the kids would be freaking out on the sugar...and then I can drink it too.

Now Jagermister...that is a good drink..wonder what the carbs is in that

Coca Cola C2

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