It struck me that, for all the emphasis they put on evangelism and public preaching, the Borg's leaders are actually a reclusive, shadowy lot. The only large audiences they will address are their own members, they rarely grant interviews and never seek opportunities to lead by preaching their message in a public or media forum. Quite the contrary; in the one instance where Jaracz made an appearanace (cornered by a BBC reporter), he came across as combative, and mean-spirited hardly as a spiritual leader of six million-plus.
When it comes to ``taking the lead" they're failing miseraby.