We have to consider that the Society was originally called "ZION'S WATCH TOWER SOCIETY" it was not incorporated, so it didn't need any type of officers. It just seemed to be a name with no real purpose.
ZION'S WATCH TOWER AND HERALD OF CHRIST'S PRESENCE was NOT published by this Society. Br. Russell was it's editor AND publisher. In fact in those days "all communications should be addressed to "Zion's Watch Tower," and that "Drafts, money orders etc., [be] made payable to the Editor." Later in 1884 when the Society was incorporated, it was incorporated under a different name; ZION'S WATCH TOWER AND TRACT SOCIETY. So to be honest, I'm not sure what the Society's purpose was in those days.
It wasn't incorporated, no corporation, it didn't really need officers, it wasn'y a non-prophets organization, because they hadn't received that status yet ... go figure!
Now that being said, Conley semed to be one who got involved in the moment. As a Protestant and then Advent Christian and with all his money, he made a lot of friends and supported them all.
Thus he stayed friendly with Russell, Barbour, Paton, and others. It's not so unsual.
Consider the master promotor himslef, Joshua Himes, who promoted the Millerite message, published, promoted, printed, wrote, etc. and in the end, he wind up being a Methodist bishop in aoms riral town of less then 1,100 people.
RR