As the donations site is from the UK branch is this a test before going worldwide with the worldwide donations work ?
Clearly a clever way of reducing paperwork to take advantage of the UK Gift Aid scheme - but does the money stay in the UK (a question for the Charities Commissiion ?) or does it wander of to help in the "undeveloped" countries i.e., Brooklyn USA
As Someone said "And this Good News off the Donations Methods must be preached throughout the earth and then the end will come"
Or as it might say at Phillipians 1:10 "...that you make sure of the more important things, like how to donate, so that you may be spotless and unblemished..........."