My concern is whether or not the Society has actually licensed these songs for use by this company so the Society can continue making financial gain, or whether someones capitalizing on the widespread use of cellphones, doing this without the Society's knowledge while taking advantage of those in the organization who use cellphones.
Though with the issue of lawsuits being the standard in this country, I can't see someone being so foolish that they would chance something like this without the societies blessing.
Either way, looking forward to what the end results will be.