Steve: Armstrong's magazine was called "The Plain Truth". Notice how every idea that is in doubt seems to call itself "the truth".
Anyway, after he retired, his son took over, and thereafter fell victim to numerous scandals of the sexual and financial nature. The organization has since gone mainstream, eliminating most of the goofy doctrines foisted upon them old Herbert W. (whose teachings interestingly mirrored the Society's very closely). They have now lost around 85% of their members, but are a fairly normal Christian group. If they can survive in the short term, they will be OK for a long time.