http://www.thebostonchannel.com/chronicle/1612655/detail.html
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Wednesday, Aug. 21: Persuasion
The offer you can't refuse. The chance of a lifetime. The deal of the century. Every day, the people with something to sell are thinking of new lures to get us to buy. Tonight, Chronicle uncovers some of their secrets.We'll meet the super salesmen who gave us the immortal phrase, "But wait, there's more," and sold millions of Ginsu knives along the way.
Mary Kay's Stephanie Kinnit explains how "warm chattering" can sell cosmetics in Downtown Crossing. We'll go door to door with a Jehovah's Witness minister and meet one of Boston's premier public relations professionals, the legendary Peggy Rose.
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Stephanie Kinnitt Mary Kay Cosmetics products 781-283-8448 Dale Carnegie Courses Jehovah's Witness headquarters Petra Fashions (lingerie) Primedia (infomercial production and distribution) Herbie Goodman Auto Peggy Rose (public relations) |