It was very dead-pan. There had been some buzz because no one was supposed to know about the release.
I swear everyone at my hall must be visitors to this forum. Or the Elder's wives network must've done their usual job of telling everyone.
I would have expected an applause. Nothing. Not even a line of people to get the book. People engaged in conversation and gradually made their way to the book counter to pick up their copy.
I don't think anyone was impressed.
The Watchtower Overseer read a brief letter about how the GOVERNING BODY felt it was appropriate etc. etc... and are hereby making available etc. etc.
The Watchtower Overseer could have soliicited an applause if he wanted to with the usual "Aren't we all thankful that we have this new publication.
Some people even cut short their vacation to be on hand for this SPECIAL OCCASION.
What was it like at YOUR hall?