Someone said that it seems people are looking for somewhere to fit in and need to be lead.
That person must have been reading The True Believer by Eric Hoffer. It was written in 1951, but it's on target for mass movements and sects like the Watchtower today. His analysis of mass movements is brilliant, and still studied in sociology classes. He looks at what causes some folks with personal failings to join a cause or group, even if it's at their own personal peril, or that of others. Of course, the Watchtower is not referred to in the book, but anyone with the JW background will think he's writing about the Watchtower Society!