That screenshot is so phony, it's laughable. It's clear that WT has no idea how scholarships work or what the paperwork involved should look like.
Art Department: Duh, let's just print "College Scholarship" on a blank piece of paper and put it in an ordinary envelope.
GB: It looks so real! The pioneer application looks so inviting!
For me, choosing the school and major was priority over any scholarships that came into the mix.
To make the picture more realistic, instead of putting the corny "scholarship" in there, they should have included a printout of something like this:

Or this:

To compare apples to apples, regular pioneering pays NOTHING! ZERO DOLLARS! And if you pioneer for 4 or 5 years, guess what? It still pays nothing! 20 years of regular pioneering and you still earn nothing. You have to have a real job to support the pio habit.
In my personal experience, the 4 or 5 years of university were expensive. But after getting a degree that's in demand, the education pays for itself. In just a few months of working after getting my degree, I'm chipping away at the loans and I'm living better than I ever did as a JW. Now, those years in university don't look expensive at all, it was a valuable investment.
Of course, WT would tell a kid, "money doesn't matter." Poor kids. Because we all know that when it's WT's money, then the corporation's money really matters!
So you JW kids, just remember that when you're slaving for hours every month as a pioneer, still living in your childhood bedroom, working for crap wages at a dead-end job in order to put gas in the tank and buy clothes for the assembly, when the brothers say the circuit has a deficit and new KHs need to be paid for, just remember "money doesn't matter."