A couple of years ago, an old friend from my home congregation posted on our high school website looking for a mutual friend. E-mails were exchanged, some "war stories" were shared, and eventually, I introduced him and his wife to JWD. The rest, as they say, is history. (((NOdenial & codeblue)))
I've also passed along some critical information about the UN/NGO alliance and the pedophile scandals to inactive JW family members. It helped them resolve a lot of ambivalence about whether they should consider returning to the JWs or not.
The videorecordings of Dateline and The Fifth Estate programs about the pedophile problem among JWs was great to share with non-JWs, like neighbours and co-workers. It's like giving them a vaccination against a disease - they are resolved to never have anything to do with JWs. One of my co-workers informed me that when the JWs came to her door a couple of weeks following her viewing of these programs, she asked them point blank: "Since you guys allow child molesters to go door-to-door, how do I know one of you isn't a pedophile? Get lost and don't ever come back or I'll call the police!!"