And on top of that, Isaiah 43:10 and 11 indicates that there is one True God, who stands alone, who said he never did and never will create a god alongside himself. Hmmm.
Borrowing a little dubspeak, one way to resolve this would be to make "God" indicate a "class", the "God Class"... There is one True God Class...you can only be in it if you are truly "God"...
The Watchtower of May 15, 1977, page 320, even quoted this very analogy used in reference to John 1:1 from Greek Scholar William Barclay:
If I say, "James is the man," then I identify James with some definite man whom I have in mind; but if I say: "James is man", then I am simply describing James as human, and the word man has become a description and not an identification. If John had said ho theos en ho logos, using a definite article in front of both nouns, then he would have definitely identified the Logos with God, but because he has no definite article in front of theos it becomes a description, and more of an adjective than a noun. The translation then becomes, to put it rather clumsily, "The Word was in the same class as God, belonging to the same order of being as God... John is not here identifying the Word with God. To put it very simply, he does not say that Jesus was God
Incidentally, the part left out by the ellipses (...) is:
The only modern translator who fairly and squarely faced this problem is Kenneth Wuest, who has: "The Word was as to his essence essential deity." But it is here that the NEB has brilliantly solved the problem with the absolutely accurate rendering: "What God was the Word was." (William Barclay; Many Witnesses, One Lord, p23-24)
Barclay, by the way, later accused the WTS of misquoting him so that his quote seemed to say the opposite of what he really meant.