A generation became an open-ended group; that is, people living in 1914 and people born in 2005 are part of the same generation, and people born in 2006, 2007, 2008, 2009, etc.
120 years for Noah was a finite period of time. I think the WTS is trying to back track from the disaster of the change in the 1914 generation and attaching a beginning and ending date to make a finite period of time now.
Amazingly, on another thread I found that the WTS was talking about 6,000 years ending in 1975 in 1955, 11 years before the start of the 1975 push in 1966.
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w55 2/1 p. 95 Questions from Readers ***According to Genesis 1:24-31 Adam was created during the last part of the sixth creative-day period of 7,000 years. Almost all independent chronologists assume incorrectly that, as soon as Adam was created, then began Jehovah’s seventh seven-thousand-year period of the creative week. Such then figure that from Adam’s creation, now thought to be the fall of 4025 B.C., why, six thousand years of God’s rest day would be ending in the fall of 1976. However, from our present chronology (which is admitted imperfect) at best the fall of the year 1976 would be the end of 6,000 years of human history for mankind, 6,000 years of man’s existence on the earth, not 6,000 years of Jehovah’s seventh seven-thousand-year period. Why not? Because Adam lived some time after his creation in the latter part of Jehovah’s sixth creative period, before the seventh period, Jehovah’s sabbath, began.
Why, it must have taken Adam quite some time to name all the animals, as he was commissioned to do. Further, it appears from the New World Bible Translation that, even while Adam was naming the animals, other family kinds of living creatures were being created for Adam to designate by name. (Gen. 2:19 footnote d, NW) It was not until after Adam completed this assignment of work that his helpmate Eve was created. Since God created nothing new whatever on the seventh day, Eve must have been created on the sixth day; and this the divine record confirms in its account of the sixth day: "God proceeded to create the man in his image, in God’s image he created him; male and female he created them."—Gen. 1:27, NW.
The very fact that, as part of Jehovah’s secret, no one today is able to find out how much time Adam and later Eve lived during the closing days of the sixth creative period, so no one can now determine when six thousand years of Jehovah’s present rest day come to an end. Obviously, whatever amount of Adam’s 930 years was lived before the beginning of that seventh-day rest of Jehovah, that unknown amount would have to be added to the 1976 date.