My wife tells me that at the D Convention a lot of emphasis was put on going to were the people are to preach. I remember they started that line several years ago, seems they're sticking with it. Couple that with the new handbill stuff from the KM and I see a new approach. Get ready for Dubs in your face at the gym, in the grocery stoor, at your job all with a special handbill.
When the internet fist began to catch on back in the 90's I started preaching online in the Prodigy chat rooms. That was right around the time the "go to where the people are" stuff started. On the internet I had a constant supply of people to talk to. There was no "down time" between doors, and if I needed a break I didn't have to go hang out at McDonalds for 45 minutes; the fridge was in the other room. The Society was already strongly pushing telephone witnessing. Sounds great, right.
However when I started turning in twice as much time as I normally did, the elders started questioning me. They insinuated that I was lieing. I explained to them what I was actually doing....boy was that a no no. Brother, don't you know that the internet was invented by the apostates, they told me. (they didn't say that exactly, but it was very clear that they were scared to DEATH of the internet. They just can't handle the free flow of information.