I used to think that if the end didnt come within the generation that the WTS would have to shut down. As it is a multibillion dollar non profit organisation I imagined that the publishers would then each get an equal distribution of the wealth, a great incentive to stay. But then the definition of a generation changed and makes the WTS viable for a bit longer than I cared to hang around for.
How long do you think the WTS can continue before people en masse realise it is a pointless cult and it drifts into oblivion. And when it does, who gets the money?