I take this as a good sign. I've noticed WT only talks about "negative" issues once they have become big problems.
They avoid talking about a problem lest they draw attention to the fact that there are indeed problems in spiritual paradise.
So, by the time it gets to the point of actually naming a specific problem in a talk or article I'm pretty sure it's because all efforts on the part of the borg to ignore said problem have failed!
Translation :
Negative talk/press is having an impact on the general public and witnesses themselves.
Publishers are being questioned in the course of their ministry and activities.
JWs are becoming "troubled" over it, and the GB are getting pissed off about it.
Conclusion:
All mentally diseased apostates, keep up the good work!
Although, that being said the cynical side of me wonders if this kind of rhetoric is to reinforce the idea that the public ministry will be dialled down and directing people online be pushed as an alternative to face to face conversations with the heathen public.