What can WT leadership do...?
They are already doing it and have been beavering away at it under our noses for the past...oh I don't know, I'd say ten years possibly more. Future-proofing or in this case with WT - future-faking.
It takes time and planning to rebrand and turn a giant cult in different direction and that direction is jwdotborg.
The direction may be clear the destination... not so clear.
To turn things around if I were them I would :
Rebrand and embrace technology.
Stem the flow money going out, at the end of an nverted U curve it's only making thing worse to keep pouring money into any side of the business that is not performing.
Take possession of all monies and properties
Sell sell sell superflous properties, equipment, business etc etc
Reduce printing and associated costs.
Prune middle management, in-house volunteers, stipend pioneers any programs that imply liablility.
Limit opportunity for liability suits by cutting meetings in private homes etc.
Remove weakest links: Reduce the need for "teachers" by providing video meetings. Elders basically become glorified ushers, tech guys for the equipment and security guards.
Continue with the mantra "listen obey or else" and "loyalty, loyalty, loyalty" "the end is close" and who can forget "donate donate donate" during the transition phase.
Introduce new mantra "exciting and new changes are now taking place and needs your money regularly and praise Jehovah he created direct debit/automatic payment etc for that very purpose so you don't forget and can easily be incorporated into a monthly budget."
Expand:JW Movies JW Broadcasting and JWMusic.