It is "marketing and advertising 101"
Simply highlight the one or two points that look good, and hide the 100 other glaring faults!
Just like a used car salesman does: "This lovely classic car has a unique patina finish that highlights it's characterful active life" (= "it has a rusty finish")
Or "This is the best car! I can assure you of that!" = ("it is the only car we have for sale at the moment, hence it is the best")
The Society will do this selective highlighting from now on. AND the gullible brain-dead JWs will eat it up!