They're definitely dumbing things down, but that's been going on for several years. I don't know if there's any way they could increase their propaganda, though. That's always been a mainstay of the cult. There have been times that I've thought the propaganda was ramping up, but I think that's mainly because my view of the cult has changed so drastically relatively recently when I woke up. I definitely pay more attention to the BS propaganda these days, whereas before I ignored it because it made me too uncomfortable.
They won't get rid of the bible. If they did that they'd probably lose a good portion of non born-in recruits that they're getting. The bible is the bait in their bait and switch, so it's pretty necessary.
They have effectively neutered the bible, though. The latest "translation" has words brazenly (haha) inserted/changed without bothering to indicate it. Their app sorts search results for scriptures by frequency of use, so the inconvenient scriptures that they don't use end up all the way at the bottom. The best thing, though, is their clever use of .epub literature and pushing tablets for study. Now JWs don't bother to look up scriptures in context, they just tap the link to the scripture and it brings up the cited scripture and no more. Now that it's easier to read just the cited scriptures, JWs will be less likely to get curious and read the context.