Personally, I think that the method he used to reach a GB member would have been much more valuable in the hands of a journalist. ABC (or was it NBC) recently got access to film the Candice Conti appeal, and I'm sure they would've jumped at the chance to get a quick sound bite from a GB member.
He could well have coached them on the lingo, and how to keep up the facade of being a member (if that would've been necessary) and a proper journalist with experience in asking tough questions from people in power would likely have made much more of the opportunity than to scold AMIII for his tight-pants rant.
This was an opportunity squandered, and another thing for indoctrinated JWs to point at in order to reinforce the "bitter apostate" label. Maybe it wouldn't have yielded any results in the hands of a journalist, but at least it would've had a chance. As it is, this was worthless at best and damaging to the apostate cause at worst.