About 20 years ago I worked at a major printshop chain. The owner told us at a meeting one time that, not only his company but any company, whether it is a printshop or some other industry, is doing very, very good if it makes a profit of 5 cents on the dollar. I recently checked out those statistics on the internet and it still seems to hold true today.
And what is the biggest expense that a company, any company has? Labor! You have to pay your employees! Unless of course you are the Watchtower. They do NOT pay their employees! Oh yeah, excuse me, I understand that some of those at Bethel get $15 a MONTH! Wow! Must be quite a burden! Don't spend it all in one place.
And the employees of the WT are considered volunteers (volunteers who are repeatedly told that they will DIE at the hands of Jehovah God if they do not become slaves to the organization). They pay the org for their work materials (magazines, books, etc) in the form of DONATIONS. Then they go out and "place" the literature and still give whatever money they receive to the org. Actually, as I write this, it seems that I'm describing the relationship between a prostitute and her pimp!
The JW's pay for their own gas, their own transportation, EVERYTHING! The Society is not out any money at all!!! Even repairs done to the Kingdom Halls are done through volunteers, usually.
I would imagine that if the truth be known (pun intended) WT is making in excess of 100% profit.
Any money that the Society is out, for anything, is only money that they have taken in from the sheep!
What they are doing with all that money is irrelevant. It doesn't matter if they are buying popcorn with it! Their manner of obtaining their money is a crime!