Well, I have a little bit of experience with the printing industry. Don’t forget that a 32-page magazine is printed onto a single double-sided press sheet (which are each folded and cut to produce a complete magazine). Now, considering that a Watchtower plus an Awake! magazine, which are currently only 16 pages each, can both be printed on the same sized single press sheet, then those press sheets, each comprising two magazines (tractizines?), are really just one big flyer. The unit cost for flyers isn’t very significant, especially considering the volume mass produced by the Watch Tower – and, of course, considering that it’s a free labour, tax exempt enterprise.
So, basically, the Watch Tower organization is demanding millions of its followers to put themselves out going around aggressively peddling a bunch of glorified flyers, all of whom thinking of themselves as performing the most noble, philanthropic service of all time. Amazing what you can get people to do when you’re claiming to be the sole representative for Almighty God!