ToesUp: The shiny little family on stage that portrays "spirituality", all the while they keep their dirty little secrets under wrap. It's all about appearances in the JW cult!!!
It is not just the JW cult. I find that all religious people are like that, to some degree or other. Those who have the shiniest faces and the neatest appearance are those who are the happiest - they have found a mask to hide behind. Religion suits their purposes. It forgives them of the sins they need to keep hidden.
My now deceased father-in-law said it best:
"If you ever move to a town with the goal of setting up a business, go to church first. Sit in the back and pay attention to those who attend. The ones who sit in the front and those who say "Amen" the loudest...those are the ones you can't trust. Don't do business with them. "