I remember in the mid 2000s being overseas and visiting family.
One Saturday afternoon, I arrived at a relative's home - I was to stay for the weekend.
They were visibly upset - and after an hour or so, I found out why.
They showed me a tract that had been delivered that morning - one of those 'bold and hard hitting' messages that the FDS had cobbled together, damning all false religion, depicted by macabre illustrations. My relative, a very peaceful athiest, was shaking.
I remember my gut turning as I saw the tract through their eyes - and with hot internal prayers I had to quickly go into damage control after this tract had seriously alienated my relative.
Meanwhile, the FDS were nowhere to be seen as this small, non consequential 'publisher' shed tears over the damage caused by this tract, after all my careful work to show that witness's are a loving 'family' of believers.