It's the same darn tune different year. They are seeing the amounts they will have to fork out and are trying to scare the friends into sending in as much dough as possible.
Does anyone remember that one WT study where one picture shows the friends gathered in a basement with the little girl looking right into the camera? The fact that the little girl was looking directly into the camera is a propaganda technique to make the reader, yes mentally force them, to identify themselves with the people in the group.
Gotta love the propaganda techniques they continue to use. Feels like FOX News sometimes.