It seems like they are preparing the "other sheep" to start partaking of Christ's symbolic body, the bread and wine, being that to continue to do otherwise would invalidate John's words and the fact that we are ALL part of the Christian Congregation which is represented by the body of Christ.
The GB is finally grasping they are on the symbolic Titanic and unless they start coming clean (SOS call, giving everyone a life preserver, etc.) the ship will flounder. And it will, along with the captain and crew (GB, their helpers, committee's, committee helpers, CO's, etc.).
It's too late for them as they have deceived far too many sincere people looking for Truth. Not only did they deceive but they were deliberate in their schemes and deceits. This is easily proven by their psychological tactics on the friends.