so long as it does no harm to non-consenting, non-involved individuals.
Says who? Is self preservation immoral when it involves harming other creatures?
In a most general sense, when we talk about morality, we are concerned with the well-being of conscious creatures with the primary focus on human beings.
Well-being of others is governed by laws, concerns are not.
Morality is the set of principles that determines the behaviour of rational, conscious agents to be either right or wrong/good or bad.
Do whatever you like or what you have been conditioned to feel, or what you inherently feel by nature or what is dictated by a governing body. Which which is which? Hitler's morality was concerned for the well-being of the German people and he was doing quite well. The Europeans also were concerned about wellbeing when they took the land from the Indians. They suceeded and he US is a prosperous nation where morality means do whatever the heck you like -just don't break the law.