The WT has a long history of demanding JWs to do more preaching as they are not 'doing enough', with many JWs responding with increased ministry hours, if even on a temporary basis.
I think the current GB think those same manipulative tactics will work in obtaining more money, but it appears that they have overstepped what is acceptable.
It appears many R&F JWs are complaining about the May broadcast and stating their reluctance to continue donating. Hopefully, enough will withhold donations but unfortunately, many will give-in to the guilt tactics and provide at least what they had previously. There are too many that have invested too much of their lives and will not consider that this is not Jah's organization.
While JWs tend to be 'frugal', the WT didn't bring in almost $1 Billion per average year if no one was donating.