I heard about this on the news this morning and how most of the Brits hate it and are so sick of hearing it which i can't blame them .
Yes, the advert seems to be on the TV every single break, sometimes a couple of times on one break. BTW to download it and others to your phone costs £6 every two weeks, I can just imagine how many kids have subscribed their parents phones to it, and they are now trying to unsubscribe total rip off - another reason why people probably hate it ! LOL FD - love it !