Absolutely, faders have to censor themselves and hide, sometimes move. Tell me again who's playing their games? Then they often end up shunned anyway. That's the dumbest tag line that is repeated constantly. Come up with something new.
Also, to not take a stand simply because they came up with a term would be playing their game, letting them dictate how you leave.
We ALL play their games to some degree. They impact all of our lives. Own it. Then act accordingly.