How did they not see this coming?
They have used the all powerful freedom of religion stance.
Yes, you can push religious quackery and people are free to believe religious quackery in all its many forms....just make sure you don't lie about or misrepresent your findings. This may take a while to play out, but once the plantiff lawyers start picking up the scent....well...
Once the WT got bold enough and felt invincible enough to start playing doctor, they put themselves on slippery ground.
Axelspeed