zen,
to pretend that faith is fact is to lie....and liars have their portion in the lake of fire according to their beliefs...so take heed (^_^)
The distinction here is between faith and fundamentalist faith. The latter could be defined as "pretending that a fact is a lie" - as you put it. JWs are fundamentalists.
But usually even their fundamentalist faith is not purely cynical. Such people fool themselves for different reasons. Sometimes they're dumb, sometimes they are very intelligent but benefit from living their big relligious lie emotionally, and sometimes they're slightly insane.
Which category did you fall under?
So, I'm not so sure if they're all going to end up in the lake of fire, metaphysically speaking of course. Most of them have been misled and are now misleading others and themselves. I'ts almost subconscious.
Pole