If anyone is like me - the thing I think missing in UK politics, the thing I would unite behind, a is a genuine positive message . Not something naive or silly but a clear , well thought out pro-active campaign. Too much of the political thrust is to divide people and then demand everyone thus divided then accept a whole raft of garbage side policy. The honest thing is that we need compassionate people who might drift to the social side of politics to balance the pragmatic people who are interested in more right wing ideas - in short we need each other to bring out the best in all. The whole black and white splits in opinion has a whiff of The Dark Crystal about it, we aren't really on opposite sides.
This whole Scottish independence thing is similar to Brexit. People are voting against things (EU, US Democrats and UK) not because these ideas are 'bad' but because they aren't offering enough that is exciting and good. I could get behind an upbeat EU out to save the world's endangered species, racing to explore space and sharing medical discoveries gratis with the developing world ; a union funding huge refugee centers with proper food, education , training , medical facilities and EU security forces aimed at creating a safe living area aimed at getting the people fed, watered and ready to return and rebuild.
There is so much more that unites us than divides us but there is so much petty greed and power grabbing that nastiness and emotional outrage is a natural outcome. I personally vote Tory with my nose pinched because I see people like Osborne gorging at the trough and then I look at Blair and his millionaire status as the counter. Very few people in politics have principles that mean anything and that's the problem. There is a gaping vacuum for a party based upon genuine hope and positive thinking.
A party that wasn't built on division politics could do very well.