This is one of the "old light" Awakes, talking about the "generation of 1914" on the inside cover.
Here's what you can do:
Take the mgazine, and find the nearest JW (perhaps they have a booth somewhere on campus, if they are often leaving literature around). Open to page 4, and in the little box "Why Awake is Published", point to the last sentence which reads "this magazine builds confidence in the Creator's promise of a peaceful and secure new world before the generation that saw the events of 1914 passes away".
Regardless of the magzine's topic, point to that in the box and tell the JW, "This sounds so exciting! A new world before the generation that saw the events of 1914 passes away! There aren't many of them left--they must all be at least 95 years old! Tell me more about this 'generation of 1914'!"
And don't let them change the topic. Make them explain clearly how the date 1914 was chosen, and if they try to get around it by saying "we don't believe that any more", ask them why not, and "But I thought it was the Creator's promise about 1914?!? He wouldn't lie or change his mind, would he?"