Mash,
I did think about that but figured I spend too much time being a pain in the arse to do much justice to a fluff piece!
I think it's amazing that the sniffer dogs can tell the difference between a Cornish pasty and a Devonshire pasty by smell alone. (for the uninitiated the only difference is that the crimp is to the side in a Cornish pasty and on the top for a Devonshire one)
As for the personally tailored search results, in my defense...nope I've got nothing.