I don't know Paul, I get your point about it's value as a USP but the name 'Jehovah's Witnesses' is a tainted brand
Maybe. They could change their name to "Christian Witnesses of Truth," for marketing purposes. I do think though they should retain Jehovah as their God, and stick to their version of Arianism. The Trinity is a complex concept, and with the dumbed-down magazines, their target audience like the simplicity of Jehovah as God and Jesus as the son.