The statistics he used in that talk were used in a 1988 awake where they quoted from a 1988 New York Times article.
Awake: https://wol.jw.org/en/wol/d/r1/lp-e/101988372
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Every person that has heard Losch spout his "statistics" needs to understand where and when these statistics were compiled. The survey he quotes is from 30 years ago. The same survey also showed that there was also a rise in freshmen who supported laws against homosexuality (53%), and a decline of support for legalization of marijuana ... clearly showing what different time period it is from. Link: https://www.nytimes.com/1988/01/14/us/to-freshmen-a-big-goal-is-wealth.html
Besides the fact that there is absolutely nothing wrong with hoping to make more money after graduating college, these statistics are grossly out of date. The survey was directed by Dr. Alexander W. Astin for the Higher Education Research Institute at the University of California at Los Angeles.
The key word here is "annual". They conduct the exact same survey every year. It would be very easy for them to use more current data. The funny thing is that the question about money being a motivating factor is up to 72.6%, but it is not the most motivating factor. Here is the most current freshman survey for anyone interested. It is from 2016: https://www.heri.ucla.edu/monographs/TheAmericanFreshman2016.pdf
I haven't found the table for the 1988 data, but here is the table from 2016, so you can see how the question was asked and results tabulated. The first screen shot is of the actual question that is asked of freshmen. The second screenshot is of the results for 2016.
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