I thought it was interesting that although the auxillary figures were down 5.7% the regular pioneer figures were up 8.4%. So there was a clear shift from Auxillary to Regular pioneers even showing an increase. This may have something to do with people working less because of the recession. It will be interesting to see which countries particularly showed this shift.
WuzLovesDubs You are right abou Zero effectiveness although in truth the figures are not quite as bad because pioneers do a lot more hours than publishers. But still pretty awful.