The subliminal message is the society saying "just get the spouse HERE, we'll do the teaching".
This seems to be the reality, women in the org are used to bring in men, with really no regard to the well being of the women. I am utterly amazed that a woman in this day and age would stand for a lot of what the organization stands for, but for many I believe their self esteem is low enough that the false friendships that they get and the need that is felt for them to go door to door, keep the KH clean amongst other menial tasks gives them something to cling to, something to make them feel important.
The article that is being dicussed here just goes way too far, far worse than the 'theocratic ministry' where it is ok to lie for the good of the organization. This article is condoning, almost instructing a member to allow abuse to go on with the hope that a UBM can become a JW. Never does this article show any concern or compassion for the gal who is getting abused.