The immediacy definitely isn't there like it used to be. In the past there was always a kind of mental calculation from 1914 - that has all changed now with the change in the generation doctrine.
But even the Society itself no longer seems to believe. They just keep on building and flipping - Ramapo isn't due to be finished by 2026. If they really thought the end was near they would just rent a few buildings , subcontract everything and focus 100% on preaching.