Is there an active campaign going on to reach out?
I think the answer is yes. In addition to the fact that Witnesses have no sense of time or boundaries for those who have moved on peacefully.
My elderly JW parent has not been to a meeting in ages due to illness. Yet Brother-So-and-So, who we do not know, called the house to drop off magazines. Another never-baptized sibling agreed, "Okay."
The rags were quickly found in the clutch of a stone lion statue on the front porch. Due to Covid, we let them sit and stew in the heat for over a week.
Finally I brought them in. "Hey, JW parent, Brother Reinstated is counting his hours. Would you like to read your new [old] magazines?"
Answer:
"Do we have any ice cream left?"