I recall when he first came on the scene.
He and others placed ex and fading JWs into a Facebook group (at a time when Facebook allowed you to do that) as a way of building up his base (obviously now client base). At that time, Facebook settings allowed all the friends of those placed into the group to see that they belonged to his exjw group (can't recall what it was called). It resulted in many faders being 'outed' and some disfellowshipped.
He never took ownership of the consequences of what he did back then, continually deflected and became extremely defensive of anyone who dared to criticism him. I recall his squirming and conditional apologies on here.
This was before his Youtube channel. He has continued with the same modus operandi ever since. The guy can never take responsibility and always attacks others. This latest one is no surprise.