There are a few things that can be said for sure, but they are mostly general.
The WT is an authoritarian organization.
Authoritarian organizations, are reactionary by nature.
Many major changes have taken place, (financial structure wise, as well as social), that point to an organization in transition, and has been in earnest, at least since 2012, and some changes several years before that.
WT is under enormous legal and PR pressure on several different fronts. (Child abuse, shunning, blood, charity in question, etc.).
My best guess is something went pop, and something anticipated, (but not strategically planned for), came upon the organization, or they are expecting it to, hence the 180.
Otherwise, the pieces of the puzzle just don't fit without resorting to conspiracies. Conspiracy theories are wrong at least 99% of the time.
Look at the big picture.
d4g